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Positioning & Messaging

A sound positioning and messaging foundation is essential for success for business-to-business companies. This process provides an objective, in-depth look at each client’s marketplace and prospect/customer needs. Through a variety of methods, from consulting, software to training, Azentec can help you address the positioning for your company, products, and/or services.


Identify how potential customers perceive your product or service. We generate a strategic positioning platform within a competitive frame of references. Key elements of the platform that will be developed include a positioning statement, concept of singularity, brand promise, and value proposition.

The result this service is a relevant, distinct, and compelling positioning platform. You will be able to answer the following queries once our service has been completed.

  • Value: what does the customer most value that you provide?
  • Brand promise: what can the customer count on you for?
  • Value proposition: why should the customer buy from you?
  • Meaningful point of difference: how are you different from your competitors?
  • Concept of singularity: what is the single thing you want to be known for?
  • Positioning strategy statement: a shorthand description of the product or company that integrates the five components into a concise, compelling and meaningful description under 100 words in length.